What is Black Hat SEO?
According to the Search Engine Optimization (SEO) terminology, Black Hat SEO refers to the tactics, methods and ways which are against the search engine rules, moreover they only focus on search engines rather than human audience. Black Hat SEO can also be called as Unethical SEO, as it works on the methods which are banned or not accepted by the search engines.
Black Hat SEO Techniques
Hidden Text
Hidden text are the texts which are of the same color as the background, or very similar to it. Webmaster places large number of hidden texts with the hope that search engines will read and treat them relevant.
Interlinking
It is a black hat method where the webmaster builds number of websites and links them together to build the overall link popularity. It becomes difficult to detect it when it is done and implement in the 'correct' manner.
Doorway Pages
Doorway pages are added to the website with the intention and with the purpose to target a specific keyword phase or phases. These pages provide no information, they are solely added to promote the phase and once the visitor lands on these doorway pages, 99% chances are there that he will go to the homepage and will continue from there.
Cloaking
It is a method where different information is shown to the search engine than a human visitor would see.
Wikipedia defines Cloaking as "A search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed."
According to the Search Engine Optimization (SEO) terminology, Black Hat SEO refers to the tactics, methods and ways which are against the search engine rules, moreover they only focus on search engines rather than human audience. Black Hat SEO can also be called as Unethical SEO, as it works on the methods which are banned or not accepted by the search engines.
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| Black Hat SEO |
Black Hat SEO Techniques
Hidden Text
Hidden text are the texts which are of the same color as the background, or very similar to it. Webmaster places large number of hidden texts with the hope that search engines will read and treat them relevant.
Interlinking
It is a black hat method where the webmaster builds number of websites and links them together to build the overall link popularity. It becomes difficult to detect it when it is done and implement in the 'correct' manner.
Doorway Pages
Doorway pages are added to the website with the intention and with the purpose to target a specific keyword phase or phases. These pages provide no information, they are solely added to promote the phase and once the visitor lands on these doorway pages, 99% chances are there that he will go to the homepage and will continue from there.
Cloaking
It is a method where different information is shown to the search engine than a human visitor would see.
Wikipedia defines Cloaking as "A search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed."
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